INTRODUCING VISIONARIES, THE NEW 100% ORIGINAL VIDEO SERIES
100% debuts new VISIONARIES series August 10, 2021, on YouTube, celebrating and bringing together iconic athletes.
SAN DIEGO, Calif. – August 10, 2021 – 100%®, the San Diego-based sports performance company today announced its latest video series VISIONARIES set to debut on Tuesday, August 10th on the 100% YouTube channel.
VISIONARIES spotlights and brings together some of the most iconic athletes across multiple sports. The series showcases the commonalities and respect 100% athletes have for one another. It’s about their shared drive to give 100% in all they do. The first episode: Road trip to Sardinia features Gautier Paulin, Loïc Bruni and Loris Vergier traveling together and sharing their vision on what fuels and fires them to exceed the limits of possibilities within their respective sports.
“To take this road trip and be part of this video series with Gautier and Loris was a once-in-a-lifetime opportunity and went far beyond the track,” said Loïc Bruni. “Yeah, we are all competitive, but imagine being with a couple of guys that approach every situation and conversation with equal intensity, it was another level.”
“The VISIONARIES series celebrates the athletes of 100% and their passion to continually ask the question, ‘how much effort do you give?’ said Founder and CEO Ludo Boinnard “It takes refusal to accept boundaries and this series will feature the best in the world at what they do together in an unexpected way, it’s inspiring to me.”
Throughout 2021, 100% will launch new episodes, to keep informed on launch dates and the 100% products all VISIONARIES are wearing, visit us online at 100Percent.com
About 100%®:
100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.
The 100% brand has been synonymous with Motocross Americana and linked to many iconic moments that laid down the roots of what is modern Motocross. 100% dates back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest stars in Motocross.
Today, 100% is inspiring a whole new generation of athletes and asking them the original tagline: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes include seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan, two-time 450 AMA Supercross champion Cooper Webb, three-time downhill mountain biking world champion Sam Hill, UCI cross-country mountain bike world and European champ Jolanda Neff, Brazilian ultra-running phenom Fernanda Maciel, four-time UCI downhill world champ Loïc Bruni, Reigning UCI downhill world champ Reece Wilson, 2013 Ironman world champion Frederik Van Lierde, New York Mets’ Pete Alonso, Atlanta Braves’ Ronald Acuna Jr. and San Diego Padres star shortstop Fernando Tatis Jr. Follow us on Facebook, Twitter and Instagram.