EMK Capital to Acquire Cardo Systems

EMK Capital to Acquire Cardo Systems from Fortissimo Capital 

and Founder Dr. Abraham Glezerman

Dr. Abraham Glezerman founded Cardo in 2003. A year later, the newly formed company was the first to introduce personal Bluetooth-based communicators to the motorcycle industry, adding a completely new product category to this accessory market.

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Tel Aviv, Israel [April 6, 2021] – Cardo Systems (“Cardo”, the “Company”), the industry pioneer and global market leader in wireless communication systems for groups and individuals in motion, today announced that EMK Capital has acquired Cardo Systems from Fortissimo Capital and Dr. Abraham Glezerman, its Founder and Chairman. Financial details of the transaction were not disclosed.  

Cardo designs and markets wireless mesh communication systems for motorcycle riders, skiers, site workers, and other groups and individuals in motion. The Company’s innovative products backed by proprietary, cutting-edge technology allows groups to communicate wirelessly with one another and connect safely to hands free services (e.g. mobile phone, music streaming, radio and GPS). Cardo is a premium brand that addresses a global enthusiast market, and its products are sold in over 80 countries. Headquartered in Israel, with operations in the Americas, Europe and Asia, Cardo employs over 100 people worldwide.

Dr. Abraham Glezerman founded Cardo in 2003. A year later, the newly formed company was the first to introduce personal Bluetooth-based communicators to the motorcycle industry, adding a completely new product category to this accessory market. To date, the company sold over 6 million communication devices world-wide. 

“The sale of Cardo to EMK signifies a significant milestone in the Company's record of achievements”, said CEO Alon Lumbroso, “Over the past few years, Cardo has evolved into a successful, high-growth, profitable company serving the wider wireless communications market for groups and individuals in motion. Today Cardo is the clear technology leader in its field, with a global presence.”

“The last four years have been an epic ride, fueled by a world class management team, cutting-edge product innovation, and outstanding teamwork.” said Yuval Cohen, Managing Partner at Fortissimo Capital. “We had the privilege of partnering with Dr. Abraham Glezerman who founded a fantastic business built on Israeli innovation and creativity. We saw an opportunity to leverage Cardo’s premium brand and superior product offering to accelerate its growth worldwide and into new products. Since our investment, the business has quadrupled in revenues and doubled in headcount. We thank Alon Lumbroso, who took the wheel at Cardo two years ago, and the entire management team for riding with us on this great journey.”

“Leading Cardo’s evolution from an idea to a leading global brand was a unique experience.“ said Founder and Chairman, Abraham Glezerman, “Its success could only have come about thanks to the ever-inspiring dialogue with millions of customers worldwide and due to the creativity, dedication and professionalism of the immensely talented people who work at Cardo and who have contributed to the company’s growth throughout the years.  Once these core company assets met and merged with the entrepreneurial whirlwind of Fortissimo Capital, there was no stopping, and this is further demonstrated by Cardo now becoming a proud member of the EMK Capital family of companies.”

“EMK is delighted to have acquired Cardo”, said EMK Capital, “We have been deeply impressed by the track record of innovation at Cardo, and the continuous investment in research and development to produce world-beating products.  We are looking forward to working closely with the Cardo team to help take the business to new heights. EMK’s vision is to support top class management teams to achieve transformational growth and build world class businesses which are leaders in their markets.“

Lincoln International and Discount Capital served as exclusive financial advisors to Fortissimo Capital and Dr. Abraham Glezerman, and Meitar provided legal counsel. GCA Altium served as exclusive financial advisor to EMK Capital, and Meitar provided legal counsel.

About Cardo Systems

Cardo Systems specializes in the design, development, manufacturing and sale of state-of-the-art wireless communication and entertainment systems for groups and individuals in motion. Since inception, Cardo has pioneered innovations in Bluetooth mobile communication systems for motorcyclists, skiers, site workers and more. The company’s world leading products are now available in over 80 countries.

About EMK Capital

EMK Capital is a private equity firm with a proven strategy of investing in mid-market businesses where EMK can support transformative growth. EMK Capital is currently investing out of Fund II, which closed at €1.56 billion in June 2020. For further information about EMK please visit: www.emkcapital.com. 

About Fortissimo Capital

Fortissimo Capital Fund is a private equity group, established in 2004, that invests primarily in technology and industrial companies and works with management to expedite growth. Fortissimo raised $1.6 billion across five funds. A few notable portfolio companies that the fund exited include: Kornit Digital (NASDAQ: KRNT), SodaStream (NASDAQ: SODA later sold to PepsiCo), IncrediBuild (majority stake sold to Insight Partners), Diptech (sold to Ferro), Nur Macroprinters (sold to HP), AOD (sold to Primus), Cadent (sold to Align Technology), Biological Industries (sold to Sartorius), and Starhome (sold to Tomia Global). 

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2021 Meteor 350 set to arrive in North America

METEOR 350 TO ARRIVE AT NORTH AMERICAN DEALERS

349cc single-cylinder Meteor set to arrive at dealers in May

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Milwaukee, Wis (Wednesday, April 6, 2021) — The Royal Enfield Meteor 350, announced in late 2020, is set to debut at Royal Enfield dealerships across North America. Drawing on Royal Enfield’s rich history, the middleweight Meteor revives the iconic name given to its predecessor, which was released in the 1950s. The Meteor 350 pricing will begin at $4,399 for the Fireball.

The Meteor 350 is a new design built from the ground up, created by designers and engineers based at Royal Enfield’s two state-of-the-art technical centers, in Chennai, Tamil Nadu, and Bruntingthorpe, UK. With a fuel-injected 349cc air-oil-cooled single-cylinder engine, the Meteor generates 20.2 bhp and 19 lb-ft of torque at 4,000 rpm. Designed with a balancer shaft, the new platform gives a smooth and well-mannered riding experience, while retaining Royal Enfield’s “thump.” The Meteor 350 also features a twin downtube spline frame, a seat height of 30.1 inches and a curb weight of 421 pounds, making it an approachable and fun motorcycle for nearly any rider.

“The Meteor 350 is a perfect balance of fun and style for any rider,” said Breeann Poland, Marketing and Communications Lead-Americas. “Riders will have the opportunity to choose the Meteor 350 in three model trims: the Fireball, the Stellar and the Supernova, each with its own unique personality and styling. The Meteor displays Royal Enfield’s commitment to our global position as the leader in the middleweight segment, offering a diverse lineup of motorcycles to all riders.”

The Meteor 350 will be available in seven color variations. The Fireball will be available with blacked-out trim pieces and pinstripe wheels, while the Meteor 350 Stellar will offer a passenger backrest. The Supernova will offer both a windscreen and a passenger backrest. A constant-mesh five-speed gearbox and multi-plate wet clutch handle shifting duties and deliver a smooth, linear feel to the rider. The Meteor 350’s 19-inch front alloy wheel features a 100/90-19 57P CEAT tubeless tire, while the rear is equipped with a 17-inch 140/70-17 66P CEAT tubeless tire. The Meteor 350 comes standard with telescopic 41mm front forks and twin emulsion adjustable rear shocks, with six-step preload settings to adjust ride characteristics.

Making its debut on the Meteor 350 is the new TBT (Turn-By-Turn) navigation pod, known as the Royal Enfield Tripper, a navigation display device for real-time directions, built within the Google Maps Platform. The Tripper displays the best route to reach a destination using Google Maps’ navigation. Paired via the Royal Enfield App to the rider’s smartphone, the Tripper is simplicity itself, clearly and efficiently giving the required level of information whilst remaining unintrusive.

A full line of Genuine Motorcycle Accessories will be available to further customize the Meteor 350 depending on the rider’s preferences, including parts such as windscreens, backrests, larger foot pegs and more.

The Meteor 350 is set to arrive at dealerships in May. For more information, visit your local Royal Enfield dealer or www.royalenfield.com.

About Royal Enfield

The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic motorcycles. With its manufacturing base in Chennai, India, Royal Enfield has been able to grow its production rapidly against a surge in demand for its motorcycles. Royal Enfield is a leading player in the global middleweight motorcycle market.

Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 125 dealers in North America, including the contiguous U.S., Canada and Puerto Rico. RENA currently offers the all-new Meteor 350, Himalayan and the 650 Twins (INT 650 and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.

For more information on Royal Enfield North America, visit www.RoyalEnfield.com/us/en/, www.Instagram.com/RoyalEnfield_NA, www.Facebook.com/RoyalEnfieldNorthAmerica.

Indian Motorcycle Expands Spring Apparel Collection

INDIAN MOTORCYCLE EXPANDS THREE UNIQUE COLLECTIONS FOR ITS 

2021 SPRING APPAREL

Designed with Individual Styling Cues, Heritage, Rogue & Moto Collections Offer Distinctly Different Looks for Indian Motorcycle’s Ever-Expanding Community

Men’s & Women’s Collections Now Offered in Distinct Fits to Enhance Choice & Comfort

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Minneapolis, MN (March 31, 2021) – This week, Indian Motorcycle, America’s First Motorcycle Company, revealed its men’s and women’s 2021 spring apparel collections. Created for those that embody the Indian Motorcycle lifestyle, both men’s and women’s styles are offered across three distinct collections, including Heritage, Rogue and Moto Collections. Featuring premium quality and construction, the 2021 spring collection delivers a wider range of looks to appeal to Indian Motorcycle’s diverse and passionate riding community. 

In addition to its wider variety of looks, Indian Motorcycle is also expanding its range of fit options. Within each collection, men and women can now choose from unique fits to suit their individual style and comfort preferences. The 2021 men’s line includes the choice of Modern, Classic or Rider Fit, while the women’s line now offers Rider, Close, Classic and the all-new Relaxed Fit.  

“As our Indian Motorcycle community grows in response to our expanding model lineup, it’s critical that we’re also expanding our apparel selection to address the diversity of our owners and fans with respect to their individual preferences. We’re doing just that with the 2021 spring collection,” said Ross Clifford, VP of Motorcycle PG&A. “Ours is an extremely passionate and discerning community, and they wear the brand with pride, knowing they’re a part of something special. It’s our job to facilitate this by providing them with a full range of Indian Motorcycle branded clothing, riding gear and accessories that suit their style and fit preferences.”

Each collection is carefully curated using various perspectives, preferences, lifestyles and riding needs in mind. The three collections include the following: 

Heritage Collection

The Heritage Collection reflects the pioneering spirt that Indian Motorcycle was founded upon and remains at the brand’s core today. Tapping into its history of fine craftsmanship, this classically-designed line of clothing and gear combines timeless design with bold branding details. The Heritage Collection is inspired by models such as the Scout, Springfield and Roadmaster. With 15 new styles, the 2021 Heritage Collection include men’s and women’s pieces, such as the Arlington Mesh Jacket, Arlington Mesh Gloves, along with Men’s Tobin Fingerless Glove, Men’s Deerskin Strap Glove, as well as a range of t-shirts and hats. 

Rogue Collection 

Blacked-out style personifies the Rogue Collection, as the range has been designed for those who prefer simple, clean lines with tones of black and grey. The Rogue Collection is inspired by models such as the Scout Bobber, Chief Dark Horse and Indian Challenger. For 2021, the Rogue Collection adds 11 new pieces, including the Men’s Tobin Mesh Jacket, Haydon Textile Jacket, Haydon Vest, Women’s Contrast Sleeve Hoodie and more. 

Moto Collection

Indian Motorcycle’s Moto Collection is a contemporary moto-fashion inspired range, designed for those who prefer modern design, bold graphics and lively colors. The Moto Collection is inspired by models like the FTR and Scout range. Six new styles join the collection, including the Men’s Twin Pocket Plaid Shirt, Women’s Indigo Plaid Shirt, Women’s Textured Logo Hoodie and more. 

The Indian Motorcycle 2021 spring apparel collections are available now at Indian Motorcycle Outpost and Indian Motorcycle dealers around the country. For more information visit IndianMotorcycle.com/Outpost or following along on Facebook, Twitter and Instagram.

ABOUT INDIAN MOTORCYCLE®

Indian Motorcycle is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.

INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian Motorcycle International, LLC.  Always wear a helmet, protective clothing and eyewear and insist your passenger does the same.  Ride within the limits of the law and your own abilities.  Read, understand and follow your owner’s manual. Never ride under the influence of drugs or alcohol.

Triumph & The DGR Celebrate 10th Anniversary

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Triumph & The Distinguished Gentleman’s Ride Celebrate The Event’s 10th Anniversary

Celebrating a decade of riding dapper for a cause, Triumph and The Distinguished Gentleman’s Ride join forces for the 8th consecutive year of bringing classic and vintage style motorcyclists together on May 23, 2021. This year’s event marks its 10th Anniversary and has raised $27.45M USD since its first edition.

Triumph Motorcycles have been proudly supporting The Distinguished Gentleman’s Ride for the last 8 years, which has brought together over 300,000 classic motorcycle enthusiasts to help raise funds and awareness of prostate cancer and men’s mental health. 

As homage to The Distinguished Gentleman’s Ride’s 10th year anniversary, a one-off Triumph Thruxton RS will be built and revealed before the event. The prize will be reserved for the Gentlefolk Competition Winner for 2021. In order to be eligible to win, participants need to register at www.gentlemansride.com where more info are available on how to be eligible for the Gentlefolk competition.

DGR: The Distinguished Gentleman’s Ride was founded in Sydney, Australia in 2012 by Mark Hawwa. After inspiration from a photograph featuring classic suits and vintage motorcycles, Mark decided a themed ride would be a great way to combat the often-negative stereotype of motorcyclists and connect the global motorcycling community and to raise funds for a cause important to every rider.

The event has been attracting an increasing number of participants around the world every year since 2012. Since then, it has raised a total of $27.45M USD and brought together over 300,000 riders. This year, the motorcycling fundraising event looks to reach the milestone of raising over $30M USD on its 10th year anniversary, to continue funding research and programs with Movember such as the Social Connections Challenge and the Veteran’s and First Responders Challenge.

Riding events: Due to the ever-changing level of restrictions in place in each city and country, the format of The Distinguished Gentleman’s Ride for 2021 will vary depending on the location in which each ride will take place. It will contain a mixture of COVID-safe, Route Only, or Ride Solo events. For information on how rides near you will be conducted, visit www.gentlemansride.com. The Distinguished Gentleman’s Ride encourages all participants to operate within COVID-safe best-practices, and maintain appropriate social distancing measures.

Triumph and DGR: Triumph is proud to once again partner with The Distinguished Gentleman’s Ride to support this incredible event and to encourage every Triumph fan to support the event by dressing dapper, riding and donating, while observing clear social distancing regulations that each country has in place.

In addition, Triumph is donating four brand new motorcycles from its Modern Classic range to be gifted to the three highest fundraisers worldwide and to the winner of the Gentlefolk Competition. One of these four bikes will be a unique piece custom-Thruxton RS that will celebrate the 10th year anniversary of the initiative.

The Triumph Modern Classic motorcycle family represents the quintessence of the Distinguished Gentleman’s Ride spirit: elegant, iconic, characterful, and built for the ride. Triumph social media channels will also be following the hashtags #DGR2021 and #ForTheRide to interact and engage will all participants worldwide and a series of influencers and celebrities will be joining the solo ride to help the DGR 2021 to be a record-breaking edition. 

Paul Stroud, Triumph’s Chief Commercial Officer: “We at Triumph are proud to be the main partner for the Distinguished Gentlemen’s Ride for the 8th consecutive year and are also delighted to be celebrating the 10th-year Anniversary of the initiative overall. Our relationship with the DGR is an incredibly important partnership - raising funds and awareness to fight prostate cancer and support men’s mental health is important to both Triumph and riders.  As ever, progress to raise awareness and support is even more effective when it’s a lasting partnership where we can improve and evolve our collective activity year on year.”

Mark Hawwa, Founder & Director of The Distinguished Gentleman’s Ride: “It’s hard to believe that 10 years ago, a few dapper men and women mounted their classic bikes and rode in the first ever Distinguished Gentleman’s Ride. We’ve made so many incredible connections and met so many inspiring people over the last decade; and one of the connections that we’re most proud of is with Triumph Motorcycles. Since 2014, our partnership has paved the way for classic and vintage styled riders to mount their steeds, look distinguished, and ride for men’s health. This year, we are not only celebrating 10 years of DGR, but 8 years of our partnership with Triumph Motorcycles. We look forward to collectively raising over $30m USD since the event began, and riding dapper for men’s health - whether that’s in a COVID-safe event, or solo - we’re in this together!”

To learn more about Triumph and DGR, visit https://www.triumphmotorcycles.com/triumph-world/distinguished-gentlemans-ride 

Cardo Systems Announced as Official Communications System of Progressive AFT

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Cardo’s industry-leading PACKTALK BOLD featuring Dynamic Mesh Communication to provide efficient ‘always on’ comms for Progressive AFT Honda Talon Experience.

DAYTONA BEACH, Fla. (March XX, 2021) –  Cardo Systems, the global market leader in Bluetooth and mesh communication systems for motorcyclists, was today announced as the official communicator of the 2021 Progressive American Flat Track season. As the official communications system for the series, Cardo’s industry-leading PACKTALK BOLD will be featured as an important piece of equipment throughout the season.

At each race, Progressive AFT officials will utilize Cardo’s industry-leading wireless communicator during its Honda Talon Experience. With Cardo’s Dynamic Mesh Communication (DMC), Progressive AFT crew members can seamlessly communicate with the Honda Talon driver in an ‘always on’ intercom network. The IP67 waterproof and dustproof design of the PACKTALK BOLD provides durability and dependability regardless of track conditions, while sound by JBL provides crystal-clear sound quality when communicating throughout the race. 

“Communication is key for race day operations, not only to produce and execute an efficient event, but also for safety of our riders and our trackside staff,” said Michael Lock, CEO of Progressive American Flat Track. “Cardo’s PACKTALK BOLD allows our trackside staff to conveniently communicate with our Honda Talon driver ensuring for safe and efficient transitions and movements both on and off of the racetrack.”

Communication devices are not yet sanctioned for use during competition, but many riders utilize Cardo’s PACKTALK BOLD in preparation for each race. Riders such as 2016 AFT Champion Bryan Smith and fellow Mission SuperTwins racer Sammy Halbert use the PACKTALK BOLD during training for real-time coaching and feedback. Paired with the PACKTALK headset, coaches are able to efficiently communicate and provide real-time tips and suggestions while the rider is on the track.

“Pairing Cardo’s PACKTALK BOLD with my helmet and my team’s headset is super easy and really allows quality practice time,” said Halbert. “By receiving real-time tips, I can make corrections and try new lines without having to stop – greatly improving our practice sessions.”                                                                                                                                      

As the category leader, Cardo offers a wide range of products designed for multiple use cases, including its FREECOM and PACKTALK offerings. The Cardo FREECOM line offers three variations of Bluetooth communication systems. From the rider-to-passenger FREECOM1+, to the rider-to-rider FREECOM2+, and the four-rider Bluetooth system, the FREECOM4+. Rounding out Cardo’s top-of-the-line PACKTALK lineup, featuring Cardo’s proprietary DMC connectivity, is the PACKTALK SLIM and special-edition PACKTALK BLACK.

For more information, visit www.cardosystems.com.

Next up, Progressive AFT roars into Atlanta Motor Speedway for its debut Yamaha Atlanta Super TT. Tickets for the Saturday, May 1, 2021 premiere event are available now at https://store.americanflattrack.com/ebooking/ticket/view/id/3327/#selectTickets. For fans viewing from home, live coverage will be available on any device for only $1.99 a month via TrackPass on NBC Sports Gold. 

For more information on Progressive AFT visit https://www.americanflattrack.com.

To score the latest gear for the Progressive American Flat Track fan, visit our official merchandise store at https://store.americanflattrack.com.

About Progressive American Flat Track:

Progressive American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on Progressive American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the Progressive American Flat Track racing action on NBCSN.

About Cardo:

Cardo Systems specializes in the design, development, manufacturing and sale of state-of-the-art wireless communication and entertainment systems for motorcycle riders. Since inception in 2004, Cardo has pioneered the vast majority of innovations for Bluetooth motorcycle communication systems. The company’s products, now available in over 100 countries, are the world’s leading communication devices for the motorcycle industry.

Motul is partnering with Women’s Motorcycle Tours

Alisa Clickenger and Women's Motorcycle Tours Announces Motul as Official Oil Partner for 2021 Centennial Ride

Motul is partnering with Women’s Motorcycle Tours to support and increase visibility for the 2021 Suffragists Centennial Motorcycle Ride

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NORTH CAROLINA, April 28, 2021 - Women's Motorcycle Tours (WMT) is excited to announce their new partnership with Motul as the Official Oil Sponsor of the 2021 Suffragists Centennial Motorcycle Ride (SCMR2021) and Women’s Motorcycle Festival and Conference July 31 - August 22, 2021. As the Official Oil Sponsor of both events, Motul will be providing oil, lubricants and other products as well as marketing support for the event to increase visibility and participation in the Centennial Ride. Motul will also be sponsoring the attendees of the Women's Motorcycle Festival and Conference in Arlington, Virginia with a Motorcycle Maintenance Station.

“I started using Motul products a couple of years ago, and I was just so impressed with the performance of their products. I found them so supportive as a company...they took me through an entire product training, and the technology behind the products is just phenomenal,” said Clickenger. “Their legendary product performance is the reason they’re the preferred lubricant company for racers all around the world, and now Motul is expanding their reach even deeper into the motorcycle community and supporting women’s events. I just love working with them”

Motul started its very first enterprise in 1853 and has been innovating ever since. Motul did not simply aim to create the right oil for the right purpose, Motul aimed to harness the knowledge gained at every step and use it to its ultimate potential by gathering together the most ingenious innovations.

Throughout the years, Motul has gained experience and used its innovation as an official supplier to many racing teams and manufacturers. Motul is supporting those teams in international competitions such as the 24 Hours of Le Mans (cars and motorcycles), FIA World Endurance Championship, IMSA, Super GT, Super Hooligans, Formula Drift, Pikes Peak, Dakar, MotoGP, World Superbike, World MX, FIM Endurance World Championship, IOM TT, Roof of Africa and scores of others.

Today, Motul is present in more than 120 countries and designs and distributes lubricants with higher technical value-added. A pioneer in many synthetic and semi-synthetic products, Motul has always favored innovation, research and development. In the motorsports field, many manufacturers trust Motul for its technological developments in car and bike racing.

About the Suffragists Centennial Motorcycle Ride (SCMR2021):

The SCMR2021 is an AMA-sanctioned nationwide event celebrating the centennial of the 19th Amendment, women’s right to vote. In August of 2021, hundreds of female motorcycle riders will join the celebration in one of 13 cities across the U.S.A. Women and men can join the Centennial Celebration in any number of cities around the USA on August 20-21. Produced by Alisa Clickenger of Women’s Motorcycle Tours, the SCMR2021 is a non-political event celebrating the guiding principles of unity, community and freedom of the road. The SCMR2021 ends at the Women's Motorcycle Festival and Conference in Arlington, Virginia on August 19-22, 2021. https://centennialride.com/

About Alisa Clickenger

Alisa is a motorcycle traveler, bestselling author, speaker and community builder. Alisa started her company Women's Motorcycle Tours in 2011, and the Women's Motorcycle Conferences in 2020. Alisa's book Boost Your Confidence Through Motorcycling: A Woman's Guide to Being Your Best Self On and Off the Bike became an Amazon.com #1 Bestseller. In 2019 Alisa was named a Dealernews Top 100 Leader in Powersports and was also named to the Women Riders Now Leadership Board. Alisa’s personal mission is to support and empower other riders, particularly women, to become their best selves and create confident, kickass lives they love. www.AlisaClickenger.com 

About Motul Holdings

Motul is a world-class French company specialized in the formulation, production and distribution of high-tech engine lubricants (two-wheelers, cars and other vehicles) as well as lubricants for industry via its Motultech activity. Present in more than 120 countries, Motul USA was established in 1989 as a subsidiary of Motul France and is based in Southern California. Motul is recognized as the specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100% synthetic lubricant for automotive engines, the 300V lubricant, making use of Esters technology and issued from the aeronautical industry. Throughout the years, Motul has gained experience and used its innovation as an official supplier to many racing teams and manufacturers. Motul is supporting those teams in international competitions such as: 24 Hours of Le Mans (cars and motorcycles), FIA World Endurance Championship, IMSA, Super GT, Super Hooligans, Formula Drift, Pikes Peak, Dakar, MotoGP, World Superbike, World MX, FIM Endurance World Championship, IOM TT, Roof of Africa and score of others.

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About Women's Motorcycle Tours
Women’s Motorcycle Tours (WMT) is a female-owned motorcycle experience company exclusively focused on women. WMT offers life-changing motorcycle experiences, moto mindset coaching and bespoke motorcycle tours throughout the United States and the world. With years of event planning experience and hundreds of thousands of miles behind them, the team at Women’s Motorcycle Tours understands the power and excitement that epic journeys offer. The camaraderie and friendships that form over the course of their tours have proven to change lives, establish life-long friendships, and bring families together in a way that only riding motorcycles can. www.womensmotorcycletours.com #ByWomenForWomen

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PAN AMERICA ADVENTURE MOTORCYCLE DEMO TOUR

The Pan America motorcycle introduces a revolution in technology, performance and accessibility with innovative Adaptive Ride Height and the all-new Revolution Max 1250 engine.

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MILWAUKEE (March 23, 2021) – Harley-Davidson recently unleashed its bold take on adventure touring with the all-new Pan America™ 1250 and Pan America™ 1250 Special motorcycles. The spirt of adventure touring is one of endless possibilities and unrestrained freedom. From its inception more than a century ago, when many roads were little more than dirt trails, Harley-Davidson has stood for adventure. Riders will soon be able to experience that freedom first-hand as Harley-Davidson is proud to announce the Harley-Davidson Pan America Motorcycle Demo Tour. The tour kicks off in April, and signups for H-D-hosted demos are now available here: PAN AMERICA DEMO REGISTRATION. Demo opportunities at other major adventure touring, overland events and rallies, signups will happen on location. 

“I’ve had the opportunity to ride a Pan America motorcycle both on and off-road, and can’t wait for riders to experience the innovations and capabilities that our team has built into this fantastic adventure touring bike,” said Jochen Zeitz, chairman, president and CEO of Harley-Davidson. “Now riders can experience for themselves the first motorcycle of its kind to be designed and developed from the ground up in America.”

The Pan America motorcycle introduces a revolution in technology, performance and accessibility with innovative Adaptive Ride Height and the all-new Revolution Max 1250 engine. Adaptive Ride Height is an industry-first motorcycle suspension system available on the Pan America 1250 Special that automatically transitions between a riding position when stopped, to an optimal ride height when the motorcycle is in motion. The lowered suspension at rest makes the motorcycle easier to mount and dismount, without sacrificing lean angles or ground clearance. 

The Revolution Max 1250 engine is an all-new, clean sheet design, developed by the Harley-Davidson design and engineering teams. It is a 150hp, liquid-cooled 1,250cc-displacement V-Twin, the latest in the legendary powertrain lineage of the Harley-Davidson Motor Company. To minimize overall motorcycle weight (Pan America 1250 534lb. wet/Pan America 1250 Special 559lb. wet), the Revolution Max engine is integrated into the vehicle as the central member of the chassis. The Revolution Max 1250 is designed to offer smooth, low-end torque delivery and low speed throttle control that is optimized for off-road riding. 

The Harley-Davidson Pan America Motorcycle Demo Tour will include stops at adventure touring and overland events and rallies as well as H-D-hosted demo experiences at locations that allow for riders to experience the capabilities of the Pan America™ on and off-road. The Demo Tour starts off in Texas on April 16, 2021.

CURRENTLY SCHEDULED* HARLEY-DAVIDSON PAN AMERICA MOTORCYCLE DEMO TOUR EVENTS: 

4/16-4/18, H-D-Hosted Demo, Dallas, TX

4/23-4/25, H-D-Hosted Demo, Albuquerque, NM 

4/30 - 5/2, H-D-Hosted Demo, Phoenix, AZ

5/7 - 5/9, H-D-Hosted Demo, Las Vegas, NV

5/14 - 5/16, H-D-Hosted Demo, San Jose, CA

5/21 - 5/23, H-D-Hosted Demo, Lake Elsinore, CA 

5/28 - 5/30, H-D-Hosted Demo, Sacramento, CA

6/4 - 6/6, Giant Loop Ride, Lawen, OR EVENT LINK 

6/12 - 6/20, Laconia Motorcycle Week, NH

6/25 - 6/27, Outside Adventure Expo, Salt Lake City, UT EVENT LINK

7/9 - 7/11, H-D-Hosted Demo, Twin Falls, ID

7/15 - 7/18, Get On! ADV Fest, South Dakota, EVENT LINK

7/30 - 8/1, H-D-Hosted Demo, St. Louis, MO

8/6 - 8/8, H-D-Hosted Demo, Harrisburg, PA

8/13 - 8/15, H-D-Hosted Demo, Pittsfield, MA

8/18 - 8/22, Touratech DirtDaze, North Haverhell, NH EVENT LINK  

8/27 - 8/29, Overland Expo Mountain West, Loveland, CO EVENT LINK

9/3 - 9/5, XLADV: High Sierras, Mammoth Lakes, CA

9/10 - 9/12, H-D-Hosted Demo, Salt Lake City, UT

9/16 - 9/19, Touratech Rally, Plain, WA EVENT LINK

9/24 - 9/26, Overland Expo West, Flagstaff, AZ  EVENT LINK

10/ 8 - 10/10, Overland Expo East, Arrington, VA EVENT LINK

10/22 - 10/24, H-D-Hosted Demo, Stamford, CT

10/29 - 10/31, H-D-Hosted Demo, Loudon, NH

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*Locations subject to change or cancelation, check the PAN AMERICA DEMO REGISTRATION link for the most up to date information. 

About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. www.harley-davidson.com. 

Dunlop introduces the street-legal K950 trials tire.

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Rancho Cucamonga, CA: Dunlop Motorcycle Tires has expanded its off-road tire line to include the new DOT approved K950 trials tire.

Trials tires are popular among off-road riders who also enjoy a dose of pavement on their rides, and for that the street-legal K950 is ideal. The K950 delivers the kind of performance trials riders and off-road enthusiasts are looking for, with additional durability and on-road capability.

The K950 features bias-ply construction, and compounds and tread pattern designed to tackle tough single-track terrain and challenging conditions. In both wet and dry conditions, the K950 excels when the course or trail turns hard-packed, rocky, or littered with tree roots.

For dual-sport riding, the K950 provides a smoother ride and longer wear than a traditional knobby tire on the street, while providing a high level of grip and bump-absorbing compliance in the dirt.

Available from your local Dunlop retailer, the Dunlop K950 comes in a 4.00-18 size and joins the premium-performance D803GP™, Dunlop's competition trials tire.

About Dunlop Motorcycle Tires

Dunlop is the largest supplier of original equipment and replacement motorcycle tires in the U.S.A. For more information, visit www.DunlopMotorcycleTires.com.