Entrepreneur, Rally Car Racer and Content Creator, Ken Block, joins the 100% team of athletes

SAN DIEGO, Calif.–May 14, 2021 – 100%®, the San Diego-based sports performance company, has signed Ken Block as its latest Visionary and he joins an illustrious roster of athletes representing the brand.

As an entrepreneur, in 1994 Ken founded DC Shoes and in 2010, the clothing and media company, Hoonigan. As a car driver, the Gymkhana franchise has racked up close to 700 million views to complement his decorated career as a rally car racer. His drive and vision are a testament to his success across business and sport and we welcome him to the 100% roster of Vision/aries.

“Working with a brand like 100% is such an incredible opportunity,” said Ken Block. “As an athlete that expects a lot from the gear I need to do the fun stuff I do, I understand the need to trust your gear and partners. 100% products have always delivered for me and being part of this brand and future product collaborations is really rad.” Founder and CEO of 100%, Ludo Boinnard commented “It takes vision to forge a career in business and racing like Ken has done and we are thrilled to work with him collaboratively in the future as a 100% Visionary.

”Keep an eye out for collaborative products and projects with Ken and his team in the near future.

For more information about all 100% google styles, visit us online at 100%.

About 100%®:

100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel and sports protection. 100% empowers today’s most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.

The 100% brand has been synonymous with Motocross Americana and linked to many iconic moments that laid down the roots of what is modern Motocross. 100% dates back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest stars in Motocross.

Today, 100% is inspiring a whole new generation of athletes and asking them the original tagline: “How much effort do you give?” The 100% brand boasts an impressive roster of athletes include seven-time Tour de France green jersey winner and three-time road cycling world champ Peter Sagan, two-time 450 AMA Supercross champion Cooper Webb, three-time downhill mountain biking world champion Sam Hill, UCI cross-country mountain bike world and European champ Jolanda Neff, Brazilian ultra-running phenom Fernanda Maciel, four-time UCI downhill world champ Loïc Bruni, Reigning UCI downhill world champ Reece Wilson, 2013 Ironman world champion Frederik Van Lierde, New York Mets’ Pete Alonso, Atlanta Braves’ Ronald Acuna Jr. and San Diego Padres star shortstop Fernando Tatis Jr. Follow us on Facebook, Twitter and Instagram.